Television-A path breaking invention which has become part of our lives for decades now.The mass medium of entertainment has been a revolutionary communication medium.Be it news or entertainment, a box shaped device shrank boundaries and bought us loads of smiles and tears along the way.
Off late, The television or the Idiot Box has become a victim of over exploitation.Over exploitation by the media houses to spoil the customer with choices.There was a time when Doordarshan reigned supreme and was the de-facto medium of TV entertainment.With the advent of cable television , the dynamics changed and suddenly the TV was flooded with multitude of TV channels.Fast forward to the Set Top Box era and the situation is chaotic.The TV is equipped with as many channels one can think of.
The recent fad of 24*7 news channels is what caused my detachment from the oh so lovely Idiot Box.Reason? Quality replaced with Quantity.
With hundreds of channels available, most of the time now goes in switching channels.It is a herculean task to filter out and watch the content of interest.The multitude of choices makes it difficult to even remember and find out the interest based programs.
Enter IDubba - A start-up which aims to help you get the best out of your Idiot Box.In their words,
In an endeavor to revolutionize the way Television is watched, iDubba was born. We at iDubba intend to provide solution to the growing problem TV viewers are facing these days. With ever increasing number of Channels users are spoilt for content of their choice. iDubba will try to personalize the content for TV viewers based on their interests.
The premise is very basic yet useful.The product aims to provide you with the best programs to watch based on your interest areas.
The execution is user-friendly and simplistic in its approach too.You provide the site with your interest areas and a few relevant details and a back-end algorithm processes your input to deliver highly personalized results for you.
I provide my age group and my area of interest: Business/Finance.Now when i click on Go , the site processes the information and provides me the information of the programs that fall under this category.
Simple, ain' it.So, now i get the complete low down on the programs that cater to my area of interest.Further more, i can actually set e-mail alerts to be reminded via mail before the start of the program.The thought process is rather neat and they have got the set of functions right here.
However, the product is in a very nascent stage right now.The algorithms are not exhaustive and the keyword based filtering ain't perfect as yet.I got a chance to test the advanced interface which builds on the concept and has actually enhanced the program filtering based on a lot of other parameters.
The era of personalization is here.We no more want the same things, we want to decide for ourself or rather we want personalized content served to us.IDubba is an attempt to give you your personalized Idiot Box.
Give it a spin and let me know how you find it? If you are interested to test the latest interface, do write in the comments and i will ask try to get the founder to get in touch with you.
Thanks Ankit. We at iDubba are trying our best to come out with features that will enhance our vision :)
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